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Competitive Intelligence: Capital pressurized, and industry into a fully integrated

Market undergoing tremendous changes, market and M & A counterparts, the future can be predicted that there will be three combinations: brand and brand, brand, plus agents, brand plus retailers.

The listing will become increasingly difficult. Previously listed, see the financial statements of the three years of operation of the enterprise, profits, pay taxes, state and business model, the future growth rate. But now, the relevant departments should review channels, "you have several agents? Financial statements of the agents used to look." It's very difficult to play. This is precisely the agent business opportunities. It is to check how to do? The companies want to, simply powerful combination and agents. Agents the opportunity to come.

Some brands do not have listed brands plus brand strategy out. The smaller brands passed on the listed brands, indirect listing. The big brands to buy small brands to achieve diversified development strategy.

Two: M consumer of competitive intelligence about business opportunities.

Brand high-end, low-end polarized. High-end market, the internal fight of brands and products, external fight channels and services. Internal and brands of external agents, retailers. Low-end mass brand is inherent to fight what? Costs. Supply chain management and control is very important.

The leading global brands, up to integrate the supply chain resources; down control channels, direct control overall. The brand enjoys the profits of production, retail profits, the channel profit, of course, this requires the operation and management capabilities of the system.

Agents strong stronger and the weak weaker. Agent provinces Group operating more and more, some started to become shareholders of the listed brands. The group of large-scale or multi-brand operation of the agents must be based on the system copied.

Weak, especially the regional distributor of the day increasingly difficult, because the competition has been converted from a systematic scale, and progress can only be faced with extinction or annexation. In particular, the introduction of the cultivation of a series of core retailers and competition measures. Core retailers, direct a certain percentage can enjoy the mandate of the total generation, fierce competition will inevitably bring about a reshuffle to accelerate.

2012 agents breaking the four key: strengthening Direct, the direct control of the terminal; to learn to feed. How to strengthen the direct? Distributor and shop class to do the research, which we have multi-store participants structure is expected to be the distributor and the retailers to participate in a half, in fact, the proportion of the distributor is less than 10%, the competition is so intense the current situation, you do not know the terminal, without studying the terminal, why direct control? Like to do e-commerce, the boss of e-commerce, how to the other direction? Why the guidance of the strategy? The talent is the key mechanism of innovation is to protect. The rate of loss of key employees to the development of enterprises. Fourth, the core franchisee key breakthrough. All human and material resources, policies, resources, all focused on the direct plate and core retailers. Always remember that the market 28 rules, 80 percent of the market and the performance is created by the 20% of the core team and retailers. The time to lead the 20% of the core team to learn the most advanced technologies and business ideas are the basis of channel performance of Evergreen. The mode of operation from the previous control to the achievement of the core team and retailers, all your efforts in the achievements of teams, retailers when the cause is ripe.