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WGSN recently released a theme for the "2012 Ten Factors" of the marketing trends report, as the world's leading fashion trend analysis and forecasting provider, the WGSN more than 250 experts in the survey conducted by the global different places. audio sharing, smart TV, London Olympics to the near-field communication has become the latest fashion, retail marketing channels and means.

Consumers: interactive increasingly strong willingness to participate

For the apparel industry, with particular attention to the problem, the WGSN Greater China Director Chen Wen-Chung reminded to do interactive activities with the consumers, if the marketing activities of enterprises is lack of interaction, only the conventional sense of exposure, must be the poor. To this end, the reporter in the questionnaire Star website released a survey on consumer psychology and other related issues. The reporters found in the sample of 100 consumers surveyed, 38% living in cities like Beijing, Tianjin and the Bohai Bay group, 46% live in the Yangtze Delta, 16 percent live in the Pearl River Delta urban agglomeration. In the eyes of consumers, they are more recognized by the international brand strength and marketing tools, and also a gradual increase in the interactive sense of participation is their favorite domestic brand marketing requirements. Among them, a high willingness to use the network, microblogging, outdoor media.

Yahoo and Nielsen's data show that 86% of internet users use mobile devices while watching TV. In other words, the way consumers watch TV irreversible changes, sat in front of the TV boring boring compared to before, and now audiences through multiple platforms at the same time more active participation and interaction. "Smart TV" available in 2012 to speed up the process is expected that 65% of televisions sold this year is network television.

In the traditional view, the video is an important tool of the fashion brand marketing, but does not mean that this platform has been developed to the peak. And social networks associated with the share reaching a certain size, the influence is rapidly expanding. Only in the U.S. online video advertising spending expected in 2012, an increase of 43.1%, it only shows that the high development trend of online advertising present.

From the convenience of online advertising, online video advertising the cost of low velocity, relative to traditional television advertising, online video advertising from labor to capital has a large-scale savings; Secondly, the online video advertising target is more precise, the network can easily lead to a hobby of the user base for the user's hobbies, design more effective advertising.

T-shirt denim casual wear such as U.S. retailer Madewell Vice-line brand J.Crew 's young, its style is simple, fresh, It is no exaggeration, but full of youthful vigor, tannin, khaki, cotton, fleece and other fabrics cooperation with the Interlude of the multimedia company, is a good example.

Another area of ​​concern is now emerging media forms of mobile media, is attracting greater interest in the participation of the viewing population. In addition, the near-field communication is expected to become mainstream in 2012, this is one of the smart phone technology to make smart phones "dialogue" with other devices in the very near distance, this technology has been extended for a long time. Using the technology in BlackBerry (Blackberry) is planning to soon launch a series of inspired activities designed to guide consumers and businesses benefit from the application of this technology.

Visible and do interactive marketing activities and consumers has been very important.