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A department store in Guangzhou, the venue of Li Ning, 361 degrees, most commodities are to participate in the "200-for-400", promotional activities, which is equivalent to playing 50% off. 361-degree sales staff told reporters that the new products can also be hit 8.8 fold. Li Ning counters in nearly 100 models of shoes, there was only less than 10 logo does not participate in activities.

However, differences with the discount hot, the annual report of these enterprises is not bright. Express reporter statistics Li Ning (2331.hk), Anta (2020.hk), special steps (1368.hk), 361 (1361.hk), Peak (1968.hk) and trends (3818.hk) six domestic sports brand, announced the annual report found that their sales growth decline in inventory at the same time, operating profit, gross margin and other indicators are also not optimistic. Insiders believe that serious discount has affected the value of these sports brand, coupled with investment in R & D expense ratio is too small, there are a lot of worries in the future of the domestic sports brand industry.

Local brand Li Ning, trends made it clear that the discount elimination of inventories

The reporter learned that Li Ning, the trend in the annual report made it clear that you want to discount consumer stocks. Li Ning, the annual report said that to speed up the clearance channel construction. 2011, Li Ning, factory stores and discount stores the number of 269 and 358, almost 133 of 2010 and 180 double, CEO and President of the Li Ning Zhang Zhiyong had mentioned in the earnings call, 2012 , retail stores, discount rate will reach 24% -25%, factory shops and discount stores discount rate of 50% -53%.

The annual report of trends is also recognized, in order to relieve the inventory pressure, one-time buy-back plan first announced to dealers in 2011 to complete the repurchase total price tag of 14.5 billion yuan of stock, and factory stores and e-commerce re- promotional merchandise. Among them, the brand kappa decrease of 1.538 billion yuan in 2011, total sales to 2.095 billion yuan, reducing the main reason is because the stock repurchase action.

Foreign brands, Adidas, Converse frequency discount chase

In fact, in addition to domestic sports brand price competition, foreign sports brand did not stay out of. Recently, foreign brands including Nike, Adidas, Converse, often discounted. Goldlion Building the negative layer in the Milky Way held a discount Exhibition, reporters at the scene a few days ago to see, including Nike, Adidas, Converse, Puma, in which the discount between 2-5 fold, Converse original price of $ 199 shoes for only 70 yuan, while the style of Nike, but also sells more than 300 yuan, and shoes affixed with a price tag of the Tianhe District, Guangzhou one hundred department stores, sales staff, said the activity is for the stock clearance, all goods come from the formal channels, are genuine. In a venue more than 300 square meters, packed with a lot of scouring off, Mike snapped up three pairs of Converse, he told reporters, little discount, this brand before and just met to buy a few pairs.