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Mainland economic downturn in mainland China who have the engine of growth of global luxury market is now facing the downside risks.

China news agency reported over the past few years the Chinese mainland market, earned the the pours luxury brand has revealed the decadent state.

France Moet Hennessy - Louis Vuitton Group (LVMH) has said that its LV brand in the first quarter increase in sales revenue hit a record of double-digit. However, LV brand slower sales growth in the Mainland. The same time, Asia LVMH apparel and leather products sector in the first quarter the slowest growing region, the department, including LV and Celine and Fendi brands.

In addition, Burberry Chief Financial Officer Cartwright said earlier that the Group's sales revenue growth in the Chinese mainland slowed to half of the fiscal year 20 percent by the third quarter (October to December last year) year-on-year increase of 30%. Prada spokesman has also said that the luxury market to maintain past growth is difficult.

The UIBE luxury Research Center, Ren Zhouting that the luxury goods market growth slowed with the economic slowdown in the Mainland. As the real estate market downturn, the stock market in the doldrums, some consumers cash flow is reduced, the middle class to buy luxury goods in the past more attention to the input of the basic necessities, while the other part is more willing to buy some of the investment and value to the collection of luxury products.

In addition, the World Luxury Association in mainland China, chief executive of Ouyang Kun previously disclosed, the LV in Beijing, Shanghai, these high-end consumer-focused city, store sales every year, down 5-10%. "

Competition between the luxury brands, plus the difference between the Mainland and overseas, and also the European market, the diversion of part of the Chinese mainland consumers. The United States is also working to speed up the visa process, hoping to attract more Chinese mainland tourists to the United States consumer shopping.

Prada would mean that the importance of the Chinese mainland consumers, not only for the Chinese mainland local stores in developed countries also have a positive impact.

Some luxury brands have begun to shift from the Chinese mainland's first-tier cities to second and third tier cities continue to seek growth.

It is understood that since 2007, the LV store openings in mainland China significantly accelerated its new stores are mostly located in the second and third tier cities.